Perreo 101® x Spotify — Setting the Blueprint for Reggaeton Storytelling
Quick Overview
Project: Perreo 101® Podcast
Project Type: Original IP / Podcast
Format: Bilingual (English & Spanish)
Services: Research, Writing, Cultural Analysis, Storytelling
The Objective
Perreo 101® was created to document, preserve, and translate the history of Reggaeton for a global audience—bridging language gaps while centering the genre’s Afrodiasporic roots, pioneers, and evolution.
The Approach
As the first bilingual podcast dedicated to Reggaeton history, Perreo 101® established a new standard for cultural storytelling—combining academic rigor with accessible narrative. Each episode was built on original research, framing Reggaeton not just as music, but as a socio-cultural movement.
Execution
Launched Perreo 101® as the first bilingual Reggaeton history podcast
Produced foundational episodes including:
“Where The Ladies At?” — gender dynamics and women’s contributions
“Reggaeton vs. Regueton” — language, identity, and cultural ownership
“Evolution of Roots” — tracing the genre’s origins and lineage
Established a recognizable format blending education, storytelling, and cultural critique
Results
Defined the narrative framework for Reggaeton storytelling in media
Built a dedicated global audience across English and Spanish speakers
Positioned Perreo 101® as a primary cultural reference point for the genre
Directly influenced the development of subsequent Reggaeton-focused media projects
Cultural Impact
Perreo 101® did more than tell the story of Reggaeton—it set the precedent for how that story should be told. Its structure, themes, and research-driven approach informed the broader media landscape, including projects like LOUD.
Given Perreo 101®’s role as the first to formalize and distribute this narrative in a bilingual, episodic format, its involvement in shaping similar storytelling frameworks was essential to maintaining cultural and intellectual integrity within the space.
