Michy Mata The Queer Dominican Recording Artist: Shining In Latin Synth Pop
As seen on michymata.com
Multidisciplinary NYC-Caribbean artist Michy Mata, hailing from Washington Heights, NY, is a vibrant force in the creative world. Raised by immigrant parents from the Dominican Republic, Michy was deeply influenced by the diverse sounds of the Caribbean and New York City, which shaped her musical journey. While she has a strong passion for creating Reggaeton music, Michy seeks to push the boundaries of genre and inspire listeners to view music as a limitless, evolving art form. Drawing inspiration from various musical styles, Michy blends them into an exciting, upbeat fusion that defines her sound.
CASE STUDY *
CASE STUDY *
Digital Strategy
Messaging audit + alignment with core values
Development of a clear brand narrative
One tailored communication plan for a specific goal (campaign, launch, or initiative)
Minor Pitching & Connecting
2 strategy sessions
MEDIA TRAINING
Developing key messages that resonate with target audiences.
Practicing interview techniques and strategies to stay on message.
Building confidence in high-pressure environments, from live broadcasts to panel discussions.
Understanding media dynamics, including how journalists frame stories and what audiences expect.
Managing challenging questions and pivoting with poise.
RESULTS
Developed & Implemented the Instagram-9 TM for her social media.
Press Crash course to set her up on a path of success post-consulting period.
Professional development to improve her demeanor when communicating with industry professional.
Pitch&Connect with major DSP contacts to build and sustain her own professional relationship.
