Perreo 101® x MTV — Building the Cultural Framework for De La Calle
Quick Overview
Project: MTV De La Calle
Project Type: TV Series Development / Cultural Consulting
Format: Docu-Series
Services: Research, Cultural Consulting, Story Development, Talent Education
The Objective
MTV set out to develop De La Calle, a docu-series exploring Reggaeton and Latin urban culture. To ensure cultural accuracy and depth, the network required a foundational framework rooted in the genre’s history, regional nuances, and key contributors.
The Approach
Because of Perreo 101® and La Gata’s proven expertise in documenting and translating the intricacies of Reggaeton, she was brought on to shape the series at its core. The approach focused on building a culturally grounded narrative structure while preparing on-screen talent with the knowledge needed to engage the subject authentically.
Execution
Developed the cultural and narrative framework for De La Calle
Educated the host on Reggaeton history, context, and cultural significance
Provided insight into key artists and duos including Jowell & Randy
Guided coverage of the Panamanian Reggaeton scene and its foundational role
Broke down Afrodiasporic distinctions across regions influencing the genre
Ensured storytelling aligned with authentic cultural timelines and contributions
Results
Culturally informed series foundation for MTV’s De La Calle
Strengthened on-screen credibility and storytelling depth
Accurate representation of regional and historical nuances within Reggaeton
Positioned Perreo 101® as a go-to authority in media development
Cultural Impact
By embedding Perreo 101®’s research and methodology into De La Calle, the series was able to move beyond surface-level storytelling into a more informed and representative narrative. This ensured that Reggaeton’s origins, evolution, and global impact were communicated with the nuance and respect the culture demands.
