Perreo 101® x MTV — Building the Cultural Framework for De La Calle
Perreo 101® was brought in by MTV to develop the cultural framework for De La Calle, ensuring the series reflected the true complexity of Reggaeton. Through La Gata’s research-led approach, the team educated talent and shaped narrative direction—covering key artists like Jowell & Randy, the Panamanian scene, and the genre’s Afrodiasporic foundations—establishing a more informed and culturally grounded storytelling standard.