Perreo 101® x Louis Vuitton — Cultural Immersion at the Intersection of Fashion & Reggaeton
Perreo 101® was invited by Louis Vuitton to collaborate on an exclusive, invitation-only experience in October 2024—marking a first-of-its-kind partnership branded as Perreo 101® x LVMH. The evening blended a Reggaeton history lesson with cocktails, dialogue, and fashion-driven visuals of iconic artists curated by Reggaeton Historian La Gata, creating a culturally immersive moment at the intersection of music and luxury. As noted by Daniel Acosta, “In a world grappling with overwhelming social and political challenges, moments like this ground us, remind us of our power, and spread hope and joy.”
Perreo 101® x Gap — From Cultural Blindspot to Brand Alignment
Perreo 101® partnered with Gap Inc. from 2022–2024 to transform internal understanding of Reggaeton from a cultural blindspot into a strategic advantage. Through a lecture series and evolving A/V experience, the collaboration explored the Afrodiasporic roots and fashion history of the genre while directly informing the brand’s 2026 Spanish-language campaign and creator partnerships.
Perreo 101® x MTV — Building the Cultural Framework for De La Calle
Perreo 101® was brought in by MTV to develop the cultural framework for De La Calle, ensuring the series reflected the true complexity of Reggaeton. Through La Gata’s research-led approach, the team educated talent and shaped narrative direction—covering key artists like Jowell & Randy, the Panamanian scene, and the genre’s Afrodiasporic foundations—establishing a more informed and culturally grounded storytelling standard.
La Gata x Manuel Turizo — Cultural Grounding in Bachata & Merengue
In 2021, Manuel Turizo worked with La Gata to better understand the cultural foundations of Bachata and Merengue. Through focused education on Afro-Latinidad and Dominican musical history, the consultation emphasized positionality—framing him as a visitor within an Afro-Dominican genre—and the importance of centering Dominican voices to engage the sound with respect and intention.
La Gata x J Balvin — Cultural Consulting Following the “Perra” Controversy
Following backlash to his “Perra” music video with Tokischa, J Balvin engaged La Gata via Pollen for cultural consulting. Through focused education on Afro-Latinidad and Latin America’s racial power dynamics, La Gata provided critical context, clarified why the imagery was harmful, and guided a path toward more responsible, culturally informed creative expression.
Perreo 101® x Spotify — Setting the Blueprint for Reggaeton Storytelling
Perreo 101® set the blueprint for Reggaeton storytelling as the first bilingual podcast dedicated to the genre’s history—combining original research, cultural analysis, and narrative depth. Its influence extended across the industry, informing platforms like Spotify and shaping projects such as LOUD, solidifying its role as a foundational voice in how Reggaeton’s story is told.